Mizz Giles

Culture Curator + Entrepreneur + Brand Strategist + Event Producer + Connector

Engaging audiences with brands through cultural movements & experiences


With over 15 years in lifestyle marketing & live events targeting the influential, trendsetting and urban skewing markets; Melissa’s expertise is in music and culture with a specialty in the Multi-Cultural millennial. Conceiving and implementing experiential marketing programs and strategies to establish and grow brands’ market leadership within key cultural movements. Melissa has served the industries of Advertising, Music & Entertainment, Digital, Consumer Marketing, Non-Profit and Community Affairs as an entrepreneur, consultant and senior executive offering expertise in producing live events, music festivals, consumer insights and strategic brand planning for cross cultural markets that are now considered to be the new mainstream.

During the early stage of her young entrepreneurial career, Giles formed a promotions company in High School, which was the first all female street marketing team in Miami providing services for local nightclubs, events, music, apparel and entertainment brands including Def Jam Records, Loud Records, Phat Farm, Fubu, Enyce, JLo, Nickelodeon amongst others. Soon after she founded and developed the Soulfrito brand from the ground up, under which she cultivated the Nation’s first and largest Urban Latin music festival for the U.S. Hispanic Youth Market. The festival has been a major launch pad for emerging talent early on in their careers, including artists such as Pitbull, Romeo Santos (Aventura) and Wisin y Yandel to name a few.

By the age of 19 and 20 Melissa was featured in Miami Herald’s Business Monday, Ad Age Magazine and Hispanic Business considered as a pioneer in the Urban Latino wave and movement. Melissa has worked with a variety of companies including Burger King, Target, Presidente Beer, Red Bull, NFL, Jarritos, US Army, AOL, Nike and Verizon Wireless.








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Contact Info



Miami, FL