During the early stage of her young entrepreneurial career, Giles formed a promotions company in High School, providing services for the local Miami nightlife industry, events, consumer product and entertainment brands including Def Jam Records, Loud Records, Phat Farm, Fubu, Enyce, JLo and Nickelodeon amongst others. 

In 2002 she founded and developed the Soulfrito brand from the ground up, under which she cultivated the Nation’s first and largest Urban Latin music festival for the Urban Latin youth market. The festival was a major launch pad in the early stages of the careers of then emerging artists Pitbull, Romeo Santos (Aventura), Wisin y Yandel and in recent years Bad Bunny and Cardi B. Soulfrito is the first music festival of its kind to have a true multicultural line up and attendance with American Hip Hop and Latin artists sharing the same stage and bridging the gap between the African- American, Caribbean and Latino communities.

By the age of 19 and 20 Melissa was featured in Miami Herald’s Business Monday, Ad Age Magazine, Latin Billboard and Hispanic Business considered as a pioneer in the Urban Latino movement.

Melissa has worked with a variety of companies including Verizon Wireless, Time, Inc., Essence Festival, Diageo, Beam Suntory, Smirnoff, Jack Daniels, Hennessy, Bud Light, Heineken, Corona, McDonalds, Def Jam, Lionsgate Films, EBONY Media, Community Healthcare Network, Spotify, Nacional Global Media, Nationwide, Lexus, Hilton, GMAC, Pontiac, Chevy, Toyota Scion, Coca-Cola, Ford, AT&T, State Farm, P&G, Netflix, Hersheys, Univision, Walgreens, United Air Airlines, Best Buy, CNN, HLN, Chick-fil-a, Tastemade, Burger King, Target, Def Jam Records, Loud Records, Presidente Imported Beer, Red Bull, NFL, Jarritos, US Army, AOL and Reebok to name a few.